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THE UK. BY THE NUMBERS.

Millions get active.How much have you explored?

Outdoor participation data, made visual — then connected to the places and progress that make exploration personal.

ACTIVE ENGLAND64.6%

met recommended activity levels

Sport England's 2024–25 Active Lives release reports 64.6% of adults completing at least 150 minutes of moderate activity a week.

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WEEKLY PARTICIPATION30M+

adults active every week

Sport England reports more than 30 million adults in England taking part in sport or physical activity each week.

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THE XPLOR VIEW1 UK

full of places still waiting

National activity data shows movement. XPLOR adds the personal layer: what people discover, complete and remember.

UK OUTDOORS AT A GLANCE

The audience is already outside.XPLOR gives them somewhere to track it.

Instead of another generic bar chart, this view shows the scale of outdoor interest across the categories XPLOR is built around.

WALKING
HIKING
MOUNTAINS
ADVENTURE
UKOUTDOORS
01Discover

People already search for routes, peaks and outdoor places.

02Track

XPLOR turns those places into visible progress and personal history.

03Compare

Friends become part of the experience rather than an afterthought.

WHY IT MATTERS

Being active is common.Exploration is personal.

01

Movement becomes memory.

A route is useful. A permanent record of the summit, cave or waterfall adds meaning.

02

Solo becomes social.

Progress feels different when your friends can compare lists and plan the missing places.

03

Famous becomes hidden.

Good discovery includes the places people did not know to search for.

WHY THIS MATTERS

Big audience.Clear gap.

People already walk, hike, climb, camp and explore. XPLOR is about turning that activity into one visible record, one discovery system and one social progress layer.

01Discovery

Find places you did not know to search for.

02Completion

Tick off real locations, not just record GPS tracks.

03Comparison

See your progress beside your mates.

04Retention

Achievements and progress give people a reason to return.

SUMMITSCAVESWATERFALLSSCRAMBLESWILD CAMPS